Resources The People of Escondido, CA and Rancho BernardoPower SinglesHigh-income urban singles.Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center. Home of the BraveMilitary veterans. These people have served in the armed forces.People who are military veterans.Golden YearsSeniors over 65 who live in the city.Most own their own home and have a low to moderate income. Most have a high school education or lower, while some have a college education.